With the internet becoming the first place to search or all the information you are looking for, what's the best way of keeping in touch with your customers?
Reviewing your existing marketing strategy is key, do you have the budget for mass mail-outs, why not look at email marketing reach your customers easily, let then sign up for there areas of interest, target specific customer groups depending on what their area of interest is. You can analysis how your customers view your newsletters and act accordingly. All this and you'll save money over traditional marketing techniques, it also saves on resources as well reducing your carbon foot print.